哈佛大学商学院

管理企业战略 企业在开始制定战略之前,先要问自己两个问题：第一、客户最喜欢我们哪一点？第二、我们要靠哪一种产品赚最多的钱？这就是“定位”。     

哈佛大学经理为什么会制定出糟糕的战略？

假设你去一家百货商店购买手提箱。走在店里．你注意到陈列着的一块名贵的手表．上面的标价令人咋舌。你对这款售价为2000美元的手表毫无兴趣。那么．这块手表的昂贵价格会对你购买手提箱的心理价位产生影响吗7如果当时看到的是价钱低得多的浴巾．心理价位又会有什么不同呢？大多数人认为自己是理性的购物者．不会受此影响。但是我们发现．即使是不在顾客购物计划之列的商品．其价格也会影响他们的支付意愿。     

An economic strategy for America’s inner cities: Addressing the controversy

Conclusion Inner cities must compete, and can compete. Developing a new strategy will require an understanding of what is unique about each inner city, how to build on its advantages, and a plan to eliminate or reduce the many disadvantages to conducting business. This process will require the commitment and involvement of business, government, and the nonprofit sector.     

THE PROPOSED INTRODUCTION OF FUTURES‐STYLE MARGINING IN THE UNITED STATES: AN AUSTRALIAN COMPARISON

We extend the quadratic approximation method to examine American‐style options traded using futures‐style margining and show that an early exercise premium can exist when the cost of carry is negative. Empirical results based on a reduced form of the model using futures‐style call options traded on the Australian All Ordinaries Share Price Index are consistent with previous research: call option early exercise premiums are economically zero. Full option prices are examined by comparing observed futures‐style with theoretical stock‐style values. We find futures‐style values exceed stock‐style values and argue that the increase results from improvements in liquidity. The findings are particularly relevant given the pending decision at the Commodity Futures Trading Commission to introduce a futures‐style system in the United States. JEL classification: G13, C13     

Effects of microcredit and other loans on female empowerment in Bangladesh: the borrower's gender influences intra‐household resource allocation

This article examines microcredit's effectiveness in empowering women borrowers in rural Bangladesh. It does so by examining how gender‐specific borrowing activities influence household expenditures which are either specifically of interest to men or women, and by examining the effects of all loans rather than only those provided by microcredit organizations. The article uses a quasi‐experimental design to identify the effects of borrowing by men and women by using an original combination of panel data and instrumental variables on subsamples of the surveyed population. It finds that the borrower's gender affects how households allocate their resources to different expenditure items and assets that are valued differently by men and women. In all, the findings suggest that providing greater credit access to women may improve their household bargaining positions.     

The Effects of Negatively Valenced Emotional Expressions in Online Reviews on the Reviewer,the Review,and the Product

The authors examine the effects of negatively valenced emotional expressions (NVEE; e.g., intense language, all caps, exclamation points, emoticons) in online reviews and reveal important boundary conditions for their effects. Specifically, Study 1 showed that NVEE directly promote review helpfulness and damage attitude toward the product when used by experts. In contrast, for novices, their use of NVEE was considered a poor reflection on them and failed to directly affect attitude toward the product. Further, attributions of reviewer rationality and trustworthiness were positively associated with review helpfulness and attitude toward the product. Interestingly, language complexity is a trigger to reverse the effects, as found in Study 2. For novices (experts), the adverse effect on trustworthiness is eliminated (introduced) but the adverse effect on attitude toward the product is introduced (eliminated) when they include more complex language accompanied by NVEE in their online reviews. Both studies uncover when source discounting is active for experts and novices, making them equally influential in some cases. Theoretical and managerial implications are provided.     

The effect of bid withdrawal in a multi-object auction

The Federal Communications Commission currently utilizes a simultaneous multi-round ascending bid auction to allocate Personal Communication Services licenses. In the auction, participants are allowed to withdraw standing bids at a penalty. The penalty is equal to the maximum of zero or the difference between the value of the withdrawn bid on a license and the highest bid after the withdrawal on that license. The withdrawal rule is designed to assist bidders wishing to assemble combinations of licenses who find themselves stranded with an assortment of licenses for which their bids sum to more than their value. This paper reports results of experiments that examine the effect of the withdrawal rule in environments in which losses can occur if packages of licenses must be assembled piecemeal. The experiments demonstrate that there is a tradeoff with using the rule: efficiency and revenue increase, but individual losses are larger. Furthermore, the increased efficiency does not outweigh the higher prices paid so that bidder surplus falls in the presence of the withdrawal rule. Received: 10 October 1997 / Accepted: 10 September 1998     

我国童装出口遭遇的技术性贸易壁垒及应对措施

我国儿童服装在出口市场中屡屡遭遇技术性贸易壁垒,造成了很大的损失。本文主要通过对于儿童服装国内外不同行业技术要求、标准的对比及典型案例的研究和分析,得出了我国儿童服装出口频遭国外技术型贸易壁垒的原因,并针对各种情况提出了全面的技术性贸易壁垒应对措施。